Rank history
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The Ulta Beauty FLC app (Business category, App Store) is currently charting in the Top Free in seven smaller markets, with its best present-day position in Kuwait at #39, followed by two entries in Mexico (#48 and #89) that both climbed modestly (+7 and +4 respectively). Belize also edged up (+5) to #62, while the picture is weaker in Turks and Caicos Islands (#57, down 32 places) and Kenya (#70, down 14), and Palau sits at #82. The app's all-time peak of #3 — recorded on 2026-07-28 — equals its best rank over the last 30 days, with a 30-day average of #22, indicating a notable recent high followed by a pullback. Overall trajectory is mixed: still well above its long-term average in some markets but sliding in others.